Information Architecture for Entrepreneurs: Interaction Blocks

Rachel Aliana
2 min readFeb 22, 2019

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A playground or amusement park is specifically designed for the interaction of play: https://www.pexels.com/photo/chair-color-entertainment-fun-261348/

This blog is part of a larger class called Information Architecture for Entrepreneurs to help entrepreneurs effectively build their ventures.

(what’s the difference between this and complex architectures? Maybe the introduction of Goals that utilize basic groups and complex architectures to fulfill an intent).

An interaction block utilizes basic groups and complex architectures to fulfill a certain goal. Basic groups and complex architectures are Things. They become interaction blocks when they begin to be used to satisfy a larger goal.

Interaction blocks generally have one goal. To create a focal point around one interest group online, or to play, or to conduct a meeting. There might be many different ways to do this, various different kinds of objects and dynamics you can use to create these interactions, but if you say “we’re going to a playground” you have a decent idea of what kinds of interaction patterns you can expect to take place there.

An interaction block example: A playground

There are seesaws to have mutual play, slides that you can use individually.

Interaction Block example: Madison Square Park

Places to walk, places for dogs, places for concert venues

Interaction block Online: Groups on Facebook

You can view people in the group, post to a group, host an event for a group

What would be the difference between an interaction block and an ecosystem?

Next Steps

  • What interaction blocks in your own world?
  • What interaction blocks would you utilize for your own idea?

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Rachel Aliana
Rachel Aliana

Written by Rachel Aliana

Interaction Writer and CEO of Adjacent

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