Information Architecture for Entrepreneurs 1.5: Loops
This blog is part of a larger class called Information Architecture for Entrepreneurs to help entrepreneurs effectively build their ventures.
A loop is a combination of any number of object creation, object connection, that completes one full cycle of the goal of the system.
The goal of an entrepreneur is to design their system so that users complete the largest number of loops.
For object creation companies, such as Photoshop, the completion of a loop would be making a finalized illustration or photo.
For object connection companies, it would be forming the connection between a user’s object and another’s object, such as someone who has a child (an object in this system) and finding a doctor for them (another object in the system). An example of this is Zocdoc.
Each different kind of company has different growth dynamics, and investors make the mistake of believing that all tech scales similarly. The next few chapters will delve into helping people design better systems, and understand how dynamics between their objects and channels and user goals will impact how they should be creating their system.
Examples:
The next section we will look at how individual objects impact the potential growth rate and usefulness of systems in Objects as System Potential.
